Koei Tecmo’s Secret Project “FUJI” Leaks Online as Studio Prepares a Brand-New Action Franchise

Koei Tecmo is quietly working on an entirely new original IP, codenamed Project FUJI, according to newly uncovered government documents from Japan. The unannounced project surfaced through the country's IP360 initiative—a program that provides financial support for original entertainment properties with global potential. While official details remain scarce, the first information suggests FUJI could become one of Koei Tecmo's most ambitious new franchises in years.

According to the published documents, Project FUJI is described as an original action game that builds on Koei Tecmo's strengths in creating titles with Eastern-inspired aesthetics and fast-paced combat. The company reportedly aims to turn the project into a worldwide hit while expanding it into a long-term multimedia franchise beyond video games. Although no gameplay, platforms, or release window have been announced, the description immediately sparked comparisons to series such as Nioh, Wo Long: Fallen Dynasty, and Rise of the Ronin.

The leak originated from documentation released by Japan's Ministry of Economy, Trade and Industry (METI), which listed Project FUJI among the titles selected to receive support under the government's new IP360 program. The initiative is designed to help Japanese developers create globally competitive intellectual properties by funding original projects with strong international potential. Koei Tecmo is one of several major publishers participating in the program alongside companies such as SEGA, Konami, and Square Enix.

For now, Project FUJI remains shrouded in mystery, and Koei Tecmo has yet to make an official announcement beyond the government listing. Nevertheless, the early description suggests the publisher is investing in a completely fresh universe rather than expanding one of its existing franchises. With multiple successful action series already under its belt, many fans are eager to see whether FUJI will become the company's next flagship franchise when it is finally unveiled.